Real Estate · 2024
Koiner Properties, 6 websites, a CRM, IVR app, and paid campaigns, 8,000 leads on ₹22L ad spend in 6 months.
The starting point.
Koiner Properties is a Hyderabad real estate agency that needed end-to-end digital infrastructure, public-facing properties, internal lead management, and paid acquisition, operating as one system.
What we did.
Built six websites for the funnel
Built 6 custom websites: company site, project microsite, referral programme, walk-in visitor capture, encrypted admin dashboard, CRM portal
Designed the CRM around the sales floor
Designed a CRM with auto-assign, round-robin routing, duplicate lead suppression, employee activity logs, and channel-partner dashboards
Shipped the CRM and IVR mobile apps
Shipped a CRM mobile app and a separate IVR mobile app, inbound callers land in the CRM with duplicate detection
Ran ₹22L of Meta and Google spend
Ran lead generation on Meta and Google, ₹22L spend over 6 months → 8,000 leads
What shipped.
6 websites with shared backend
Full real-estate CRM (web + mobile)
IVR capture app
Paid social + search campaigns
MagicBricks / 99Acres / NoBroker / Housing listings
Built with
Service + industry pages
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