Acquire Pillar · GEO · AEO · LLMO
Your buyer asked ChatGPT a question. Your brand was not in the answer.
Generative Engine Optimization gets you cited inside ChatGPT, Claude, Perplexity, and Gemini. Answer Engine Optimization puts you in Google AI Overviews and featured snippets. LLM Optimization gets you into the seed corpus those engines pull from. Three layers, one job: be the brand named when someone prompts the question your customer is already asking.
Six pieces of the AI visibility stack, built in order.
You cannot prompt your way into ChatGPT citations. The work is concrete: entity layer, schema, citable writing, presence in the corners of the web LLMs read from.
Citation audit
30-50 buyer prompts run across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Baseline report: where you are cited, where competitors are, what is missing. The starting line.
Entity disambiguation
Wikidata entry, Google Knowledge Panel, Organization and Person schema, sameAs links across LinkedIn, Crunchbase, GitHub, Wikipedia (where eligible). LLMs need to know who you are before they cite you.
Citable content rewrite
Top 20-30 pages rewritten for LLM citation. Short factual answer up top, deeper section below, comparison tables, named-entity coverage, source links. Different from SEO content, on purpose.
Seed-corpus presence
Reddit, Quora, GitHub, Hacker News, niche subreddits, industry forums - the corners LLMs hoover up. Real contributions on your topic, not spam, in places where your customer asks questions.
Structured data layer
FAQ, HowTo, Product, Service, Article, Organization, Author schema on every key page. Validated with Schema.org and Google Rich Results tester. The machine-readable layer matters more for AI than for Google now.
Monthly engine tracking
Same 30-50 queries run each month, delta logged: gained citations, lost citations, new competitors named, which engine surfaces which page. Friday WhatsApp summary with the screenshots and the trend.
How AI visibility actually gets built.
Define the prompts that matter
The 30-50 queries your customer types into ChatGPT before they pay. Run each across 5 engines, log who is cited, who is not, with which source link. The baseline document is the brief.
Entity, schema, sources
Wikidata, Knowledge Panel, schema layer, sameAs network, factual brand pages. The plumbing. Boring, but every citation rests on this.
Place citable content where LLMs read
Long-form on your domain (rewritten for citation), genuine contributions on Reddit, Quora, GitHub, niche forums. PR placements on sites the LLMs trust. No spam, no AI-generated junk - that gets discounted fast.
Monthly engine sweep
Same query set re-run every month. The delta tells you what is working. Double down on the queries you are starting to win, ignore the ones that are not moving.
SEO vs. AEO vs. GEO / LLMO vs. paid ads.
| What matters | SEO | AEO | GEO + LLMO | Paid ads |
|---|---|---|---|---|
| Where the buyer is searching | Google results page | Google AI Overviews, snippets, PAA | ChatGPT, Claude, Perplexity, Gemini | Google + Meta paid placements |
| Click or zero-click | Click-driven | Mostly zero-click, brand mention | Zero-click, brand and link cited | Click-driven |
| Time to first result | 3-6 months | 2-3 months | 4-8 weeks on niche queries | Same day |
| Compounds when you stop | Yes | Yes | Yes | Stops with budget |
| What it grows | Traffic | Brand mentions | Brand mentions + authority signal | Traffic |
| Ongoing cost | Content + tech debt | Schema + content polish | Content + corpus seeding | Monthly bleed |
Content engines that LLMs already lean on.
Three projects with the foundations LLMs cite from: real authority, real numbers, content written for humans first and machines second.
Three ways to start.
Citation audit
~1 week
30-50 buyer prompts run across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Written baseline showing where you are cited, who is cited instead, and the 5 highest-ROI fixes you can ship yourself.
Foundation sprint
6-8 weeks
Entity layer fixed, schema across all key pages, top 20-30 pages rewritten for citation, first round of seed-corpus contributions placed. Re-audit at the end to show what moved.
Retainer
ongoing
Monthly engine sweep with a delta report. New citable content shipped each month. Ongoing seed-corpus presence. Response to algorithm shifts (Google AI Overviews changes, OpenAI's web index updates, Perplexity ranking tweaks).
The questions every founder asks before paying for this.
What pairs with AI visibility.
Related services
Industries that benefit most right now
Send me 10 prompts your buyer would type into ChatGPT.
I will run them across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews and reply within 24 hours with a short report: which ones cite you, which cite competitors, and the three highest-ROI fixes for your domain. No sales call needed.