Service · Custom CRM Development
Custom CRM development for businesses tired of losing leads.
Your sales team should not be copy-pasting WhatsApp messages at 10pm. A simple CRM, set up right, takes that load off them. The lead comes in from your Meta ad. It gets assigned to the next agent in line within eight seconds. The agent's phone rings before the buyer has even closed the form. That is what a CRM should do. Most do not, because nobody bothered to build them around how the business actually works.
What a Koiner-grade CRM ships with.
Not features for the brochure. Behaviour the sales team feels on day one. Faster assignment, fewer duplicates, no lead sitting in someone's WhatsApp inbox unread overnight.
Round-robin auto-assign
New lead enters the system, the next agent in queue gets it. Skip-on-leave, escalation on no-pickup, queue weights by performance. No more "I thought Rohit was calling that one".
Duplicate suppression
Phone, email and project-name dedupe. If the same buyer fills three forms across two campaigns, it shows up as one lead with three sources, not three leads competing for assignment.
Masked contacts
Agents see the lead, can call from the app, but never see the raw phone number. Standard for real estate channel partners and compliance-sensitive industries.
IVR + WhatsApp capture
Inbound call rings the CRM first, agent picks up from the app, lead lands in the queue automatically. WhatsApp messages do the same.
Audit logs on everything
Who saw the lead, who called, who closed, who reassigned, when. Searchable, exportable, hard to game.
Channel partner dashboard
Partner logs in, sees only their leads, only their commission. You see the full picture. Standard for real estate, optional everywhere else.
How a CRM build actually runs.
Watch the team for a day.
Before drawing a single schema, I sit with the sales team for a half-day. How leads come in, where they get stuck, what the WhatsApp group looks like at 9pm. The CRM is built around what I see, not what the team says in meetings.
Data model on one page.
Lead, account, agent, queue, project, activity, assignment. Drawn on one page, approved by you before any code gets written.
Web first, mobile next.
Web CRM in week 2 to 3. Mobile app for the sales team in week 4 to 5. IVR and WhatsApp wiring in week 5 to 6. Production from day one, not a staging-then-launch model.
Train the team, leave the code.
Two training sessions for the sales team, one for the admin. Documentation in a shared Notion. Code on your GitHub. If we part ways tomorrow, any developer can pick it up.
Custom CRM vs. Zoho vs. building one yourself.
| What matters | Custom (me) | Zoho / Salesforce | Build in-house |
|---|---|---|---|
| Round-robin assignment in seconds | Yes | With config + workflow | Months to build |
| Masked contacts (channel partners) | Yes | Hack-only | Months to build |
| IVR-to-CRM in under 60 seconds | Native | Extra plugin + cost | Hard problem |
| Custom workflow your team will use | Yes | Forced to their model | Maybe |
| Per-user license cost | Zero | ₹1.5K-5K/user/mo | Zero |
| Upfront cost | ₹75K-6L | Low | ₹15-30L (dev team) |
The CRM, in production.
Koiner CRM v1.0 is the headline build. Real estate is the hardest CRM environment in India: channel partners, IVR-heavy, multi-project, RERA, sales teams that work weekends. If the CRM holds up there, it holds up anywhere.
Three ways to start.
CRM audit
~2 weeks
I shadow your sales team for half a day, open your existing CRM (or Excel), then send back a written report on what's broken and what the right system should do. Build it yourself or bring me back.
Focused CRM sprint
4-6 weeks
Web CRM with the core flow: auto-assign, dedupe, activity log, dashboards. Built around your sales process, not a template. Mobile app optional.
Full stack (Koiner shape)
8-12 weeks
Web CRM, mobile app, IVR capture, WhatsApp wiring, channel partner dashboard. The whole thing. What real estate, hospital and high-volume sales teams actually need.
Questions sales leaders ask.
Pair the CRM with what it connects to.
Services CRM clients almost always add
Industries that run on custom CRM
Send me your sales workflow.
A screenshot of your existing CRM or the WhatsApp group, a short note on what the sales team complains about most, and what good looks like in 90 days. Within 48 hours I'll send back a one-page brief on what to build first.