Industry Pillar · Interior Design
Your portfolio is the pitch. Everything else just gets people to look at it.
Interior design is sold on the work itself. A potential client scrolls your projects, judges your taste against theirs, and reaches out only when they can picture you in their home. I build the portfolio that does that scrolling justice, the Instagram and Pinterest presence that gets it seen, and the enquiry-to-project follow-up that survives a six-month decision.
What goes into studio marketing that wins projects.
Not a logo and a few posts. A portfolio site that does the work justice, visual reach on the platforms where taste is judged, qualified enquiry capture, and nurture built for a months-long decision.
Portfolio website
A site that shows your projects properly: full-bleed photography, room-by-room detail, the story behind each space. The portfolio is the pitch, and most studio sites bury it.
Instagram and Pinterest presence
The platforms where people collect taste. Project reels, before-and-afters, mood boards, and saves that turn a scroll into a saved studio.
Local and search discovery
Google Business Profile, project pages built around "interior designer in [area]" and style searches, and the local presence a homeowner checks before they enquire.
Project-enquiry capture
Enquiry forms that ask the right qualifying questions, so a real project brief reaches you and a tyre-kicker does not eat your week.
Long-consideration nurture
A high-ticket interior project is decided over months. WhatsApp and email flows that keep your studio in mind from first enquiry to signed brief, without nagging.
Reviews and credibility
Client testimonials, project credits, press, and Houzz or Google reviews. A homeowner hands over their home and their budget; the credibility layer is what lets them.
How studio marketing actually runs.
Shape the portfolio
Which projects to lead with, how to photograph and sequence them, and the story each space tells. The portfolio is built before any traffic is sent to it.
Site and presence
Portfolio website, Instagram and Pinterest set up, Google Business Profile, project pages. The places a client judges your taste.
Get the work seen
Visual content on a calendar, local search, and targeted reach to homeowners and builders in your area and budget band.
Hold the slow decision
Qualified enquiries into a CRM, WhatsApp and email nurture that keeps you in mind through a months-long decision until the brief is signed.
One operator vs. marketing agency vs. doing it yourself.
| What matters for a design studio | One operator (me) | Marketing agency | Doing it yourself |
|---|---|---|---|
| Portfolio presentation | Built as the centrepiece | Templated gallery | Instagram grid only |
| Visual content | Project-led, on a calendar | Stock and generic | When a project wraps |
| Enquiry quality | Qualifying questions filter the brief | Any form fill counts | Every DM, unscreened |
| Long-decision nurture | Months-long flow, built | Drops the lead fast | Forgotten until they call |
| Credibility layer | Reviews, press, credits, managed | Afterthought | Patchy |
| Who runs it | One operator, accountable to project briefs | Account manager, accountable to reach | You, between site visits |
Portfolio-led, project-based work.
Project-showcase builds where the visual portfolio and the enquiry follow-up decide whether the project lands.
Three ways to bring me in.
Portfolio and presence audit
~1-2 weeks
Your portfolio site, Instagram, Pinterest, and enquiry handling audited for where prospects look and lose interest. A written priority list, yours to act on or hand back to me.
Setup sprint
4-8 weeks
Portfolio website built, Instagram and Pinterest set up, Google Business Profile and project pages live, qualified enquiry capture and nurture wired. The foundation before ongoing content.
Retainer
ongoing
I run studio marketing as one system: portfolio kept current, visual content on a calendar, search and reviews maintained, enquiries nurtured through the long decision. Friday WhatsApp report. Pause anytime.
The real questions design studios ask.
What pairs with studio marketing.
Related services
Relevant industries
Send me your portfolio.
A short brief: the kind of projects you take, your studio's style, and how enquiries reach you today. I will reply within 24 hours with where prospects are losing interest and what a real studio marketing system would look like. No sales call needed.